Fuel your hair's potential with our exquisite range of professional-grade products. Whether you're a stylist or a hair care enthusiast, our luxurious brand is dedicated to providing you with the tools and nourishment needed to achieve stunning results. Embrace the beauty of healthy, vibrant hair with Fuel.

Meet our owner

Basim Shami

Basim Shami, son of Farouk Shami, former president of CEO of Farouk System has 30+ years of experience in the beauty industry!

Who we are

Our Commitment

At Fuel we are committed to providing professional level product and service to every consumer who is needing Fuel for their hair! No matter if you're a Salon Stylist/Barber or an At-Home hair creator, we've got you covered!

U.S. Based

Texas Livin'

Our Headquarters are based in Houston, TX! With a state-of-the-art facility, a wonderful family team and a never ending desire to supply our customers with the best, feel comfortable with choosing Fuel for your hair care needs!